Pub landlords: Eight tips for the perfect summer beer garden
Furniture, fixtures and fittingsPutting extra effort into choosing the furniture, fixtures and fittings for your beer garden can really pay off. Especially if you end up creating an Instagram-worthy garden that attracts punters by itself. How you decorate will obviously come down to the tastes of your customers, but strongly consider choosing something other than cut and paste four seater wooden benches.
Get green fingeredThe Great British garden conjures up images of neat green spaces, finely laid flower beds and dignified tree trunks. Unfortunately, picturing the Great British beer garden often brings up images of graffitied benches and sopping cigarette butts. But the two can co-exist peacefully. And when beer garden meets garden garden, the results can be more than a little bit impressive.
Did somebody say Pimm's o'clock! Join us in the garden for a wee tipple! #mustardpot #pimms #springhassprung pic.twitter.com/KYYZXOFUG5 — The Mustard Pot (@Mustardpot) April 20, 2016This doesn’t just go for country pubs either. Planting a few flowers and adding the odd green touch here and there is a great way of attracting those city folk who want a taste of nature – but don’t want to travel too far.
Go vibrantBold and vibrant use of colour really pays come summer time. It’s also a good way of getting noticed on the likes of Twitter and Instagram, which can be crucial to draw a younger crowd. The pub below in central Manchester looks quite unassuming from its front entrance, but out back is a different story completely.
Get the summer catering rightSunshine calls for a change to the regular menu. Offer a summer menu full of lighter bites. And remember, the smell of a burning BBQ is too much to resist for most people.
Lunch with @peachgloss at a lil place near Victoria Park Market in #auckland that has a chill outdoor garden/bar. #goodvibes #chillzone #thatvenisondoe #foodonpoint #exploreauckland #aucklandcity #aucklandeats #foodie #foodporn #outdoorbar #matterhorn #newzealand A photo posted by Diego Marsters (@diego_marsters) on
Or invite an outside catererOn special occasions, when the weather is particularly hot, or if a host nation reaches the final of the Euro cup, it could be a fun idea to get outside caterers in. Pop-up caterers, hog roasters and artisan food vans have been all the rage in recent years and they can really keep a hungry crowd happy. Find out who offers these services in your local area and find a suitable day to invite them down.
Get an outdoor barConstructing an outside bar is sure to be a firm hit with customers who don’t want to brave the inside to get a drink. Licensing rules may be strict, and it will mean putting more staff on, but it could lead to a boost in revenues – particularly on very busy days when your indoor bar is blocked full.
And work on a summer drinks menuWhether its special cocktails, fruity cider or lighter session ales, everybody has a different preference when it comes to warm weather drinking. Make sure you cover all bases and plan a summer drinks menu in advance of the sunshine.
We've been getting creative and tasting the fruits of our labour... ooops! * New * Summer drinks menu COMING SOON! pic.twitter.com/EbEezDfk9K— The Mustard Pot (@Mustardpot) April 14, 2016
Erect an outdoor attractionOne popular choice for some city centre bars over the last few years has been to erect a tepee or something similar outside. Although the tepee is more winter time tradition, set off with a roaring fire, there’s no reason it can’t be used for when the sun goes down and the night begins to roll in. Erecting a stage or outdoor play area might be more suitable choices for your particular pub.
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